Why can color box packaging stand out from many packaging materials?
Author：AdministratorDate：2020-11-5View：
Looking back at history, in the field of packaging, since the color box has been confined to the tobacco and pharmaceutical packaging industry in the early days, it has not become the main packaging commercial printing method for fast moving consumer goods, and thus has a limited share in the large packaging market. The relatively stable market demand for “temperate” has made the color box itself not have higher and more detailed requirements. Until the end of the last century, because of environmental protection and other reasons, the color box slowly began to be respected by the market. In addition to the two major areas that were previously occupied, there is a very considerable amount of growth in new markets such as food packaging, daily chemical product packaging, and consumer electronics packaging, and this trend continues to grow.
It is by no means accidental that color box packaging can stand out from the market in many packaging materials. In addition to the characteristics of light weight, portability, and wide source of raw materials, environmental protection has become an absolute reason for vigorously developing color box packaging in the context of promoting sustainable development today. At the same time, green pollution has also become a new direction for the development of enterprises.
In addition, there are other characteristics of color box packaging: On the one hand, combination printing, the application of a new generation of printing technology featuring high-efficiency anti-counterfeiting, makes color box manufacturing reflect the high-tech charm. Rely on this type of technology can greatly improve the difficulty and cost of counterfeiting, so as to preemptively prevent possible counterfeit incidents; On the other hand, after the box-type design and beautifully printed color box in the packaging of goods, the visual impact is stronger Chinese printing companies Stronger, more likely to provoke consumers' desire to buy. The box packaging has been deeply integrated with the products and plays an increasingly important role in the successful sales of the products. Ink balance.
It is precisely because of so many advantages of color box packaging, developed countries in Europe and the United States, it has been favored by end users in various industries, in one fell swoop beyond other forms of packaging institutions / organizations, becoming the mainstream packaging form of the current European and American packaging market. Moreover, in the packaging markets of these developed countries, there is a clear awareness of the "carton packaging market."
Compared to European and American developed countries, China's color box packaging market is still in the immature price segment, there is still no clear "color box packaging market segment" awareness. For a long time, color box packaging has not been defined as a specific range of dairy packaging, and there is no accurate understanding of the scope of color box packaging. "Subdividing the color box packaging market, accurately understanding the scope of color box packaging, and making it bigger and stronger" has been reduced to the subject of decision-makers in the Chinese packaging industry. We can see from the process of packaging evolution in developed countries in Europe and America that “Folding Box” has a promising future as an environmentally friendly, cost-effective and mature packaging form. Moreover, with the rapid consumption growth brought about by China's continued economic growth, the market development of color box packaging as a carrier of goods will also have a bright future. "Folding box" packaging has become a mainstream form of packaging in China.
