In order to create a design for spiritual totem, in the confusion between the exhibit profound spiritual connotation and artistic appeal, give a person with quiet, soft, full, harmonious feeling, do a silent lubricant,brand logo design, four design rules of creative designers must follow the following.

A logo design concise, clear, easy to understand easy

The mark is a kind of visual language, required to produce instant effect,so the logo design concise, clear, eye-catching. Avoid complex patterns,too subtle. This requires the designer in the design to reflect theingenious and practices Xilian, but also pay attention to clear, clear,suitable for various occasions, do close look ingenious, far see clear, from every angle, every direction seems to have good recognition properties.At the same time, logo designers must also take into account the effect of communication logo in different media, in order to achieve convenientand consistent communication.

Coca Cola is a model in this regard, "Coca Cola" unique Dongguan printing factory handwritten and powerful striking, impressive, so vivid,direct-viewing dynamic morphological affinity; it is so warm and lovely.For more than a century, along with the Spencer body beautifulespecially cursive name distinctive logo, swept the world in the mostpowerful advertising campaign to promote,, enduring.

Two, logo design is novel and unique, full of personality

Brand logo is used to express the unique character of brand, and as aunique marker. To let consumers recognize the brand's unique quality,style and emotion, therefore, in the design must mark out of the ordinary, novel and unique, create new styles, showing the unique brand personality. Logo should pay special attention to avoid otherbrand logo is similar, but can not imitate others design. To do this,designers must understand the connotation of the brand. Creativity is the fundamental principle of the logo design, to design a high visualimage, to be good at the use of exaggeration, repetition, rhythm,meaning and abstract way, make the logo to easy identification, easy to remember.

IBM (IBM) logo to it that peculiar blue, people all over the world can recognize it. The heavy, steady and calm blue letters to convey thecompany is keen to highlight the worthy of consumer trust andunshakable strength. Paul Rand out of this great brand logo design in 1956, uses a seldom used, 30's typewriter font, known as the "city of media" (City Medium). This geometric pattern, every rhythm, serif fontslike previous Futura (Futura) logo design route. Paul Rand originally designed the logo has been updated in 70 years, as we see today,striate, today, it is novel and unique, very rich personality.

Three, the logo design with aesthetic spirit, melting

The logo is not only a kind of visual art, to meet the people's aesthetic taste, comply with the aesthetic principles, but also integrate brandspirit, transfer of brand value. People watch a logo at the same time, it is also an aesthetic process. In the process of aesthetic, the visual feelgraphics, analyzed and compared with standard relatively objectiveevaluation, recognized by the society, sensuous impulse. This aestheticlogo brings impulse, is often performed through the modeling of sign.Beautiful shape is an important characteristic of art symbol. Otherfactors are point, line logo, face, body four categories. The designer should based on the understanding of the brand vision, mission andcore values, with the help of these four elements, through the relevantrules have different form, so that the pattern is independent on specific matters of the beauty of structure, expression of the brand connotation, embodies the brand spirit.

For example, constitute a Mercedes-Benz by the circle around the Trident star design logo, simply look at is a car steering wheel, essencerepresents the driver to conquer the armed, the grand aspiration tofreedom benz. It all seemed so natural, not the slightest bit reluctantlyand obscure. It not only meet people's aesthetic taste, but also betweenthe Mercedes-Benz brand connotation, become a great token, easily forcar owners interpretation of excellent quality and superior position,become the dream of the pursuit of many successful people in the worldmark. It took the car brand logo design point, have a look how manycar brand logo use outside a circle with the patterns of change can know, but those who are unable to go beyond it.

Four, logo design to keep pace with the times, the historical heritage

With the development of the changes of the times or the brand itself,the content and style of the logo reflects, likely with the rhythm of the times and the brand change do not coincide, so should also reform thelogo, advancing with the times. At present, many big brands in the world, in order to fit the spirit of the times, leading the trend, resolutely abandoned outmoded visual symbols, clear to the audience the showbrand innovation, the pursuit of excellence, the visual expression of strong logo, to enhance brand competitiveness. Of course, the need tohighlight the historical heritage, national style. Because only to historical heritage, highlight the national style things can easily become spiritualtotem, building strong emotional bonds, with everlasting value. For example the car brand logo design to occupy the commanding point,become a great token Mercedes logo is the best interpretation ofkeeping pace with the times, the historical heritage. And as the sign of a great brand Apple computer also classic.

In addition, the logo design must also use form language universal,attention should be paid to the common part from traditional, efforts to create a universal symbol of form language with local and ethnic characteristics of the. Both to avoid the blind internationalization, but also to avoid the blind pursuit of the ethnic characteristics, lest causecommunication difficulties. At the same time, but also pay attention to all the nationalities and cultural taboos.